Sustainable solutions to overconsumption challenges in modern marketing

by Dani Rae Wascher, University of New Mexico

Professor of Marketing at the Anderson School of Management, Catherine Roster, provides insight into the marketing world of overconsumption and a shift in mindset to sustainability long-term.

Roster, along with her colleague Joseph Ferrari, a psychologist at DePaul University, co-authored a research article published in the Journal of Environmental Psychology where they discovered that clutter has a strong negative relationship with people's feelings of well-being and their psychological sense of home, which reflects a person's feelings about home being a safe refuge. Read More…